WHAT:
Atla(s)now project works to create a community platform where art and skiing are used as a means of economic and social development.

WHERE:
Imlil, Asni, Oukameiden
The territory in which we will operate is located in an area with a strong eco-touristic vocation surrended from the High Atlas mountains, just 60 km from Marrakech.

HOW:
The project devised by Angelo Bellobono in collaboration with Aniko Boehler, through an artist residency  programme entails the realization of the first Atlas Spread out museum, workshops and training activities for ski club and instructors to empower their knowledge and the local microeconomy in an eco sustainable way. We works to estabilish the project and uses a partecipatory development approach that includes beneficiaries as active partners of the development process. Atlas(s)now comes from the need to make a breakthrough to the territory through the integration of key concepts to the social structure such as art and sport. The project aims at strengthening the development of local offers through:

- Creation of an artists residence and realization of the spread out Atlas Museum.
- Training and updating of the local ski instructors and create / increase of a local ski club
- Creation of a ski rent with the donated equipments collected in Italy
- Activation of a local micro-economy (through the use of  local resources for artistic and cultural
production)
- Promoting the benefits of continuity (the continuity of the project in time) Enhancement of the professionalism and talent of locals

The artists in residence are invited to prepare a site specific project discussed constantly during the realization with the local community. Each project will be built along with the Atla(s)now team and artist will be able to find only local material and labor to carry out the work to encouraging the principles of microeconomics. The territory, through the widespread presence of the Museum and  the increase of  the professional skills of the instructors, will see grow the tourist offer through parameters of great ethical and ecological value and wider cultural significance.

WHAT HAS BEEN DONE:
Atla (s) now has already been presented at Digital Marrakech in a masterclasses  and exhibition at the Esav (Ecole Supérieure des Arts visuels de Marrakech) December 9 to 12 last year, has been included in the students planning, has been presented as the Official parallel program in the Marrakech Biennal (opening February 29, 2012) and got a free residential centre for artists who will be involved in the creation of the Spread Museum. Due to the sensitivity of some operators and individuals we collected about 50 pairs of skis and boots and clothing of the latest generation, which will be use for the Ski rentals managed in the form of NGOs. On march 28th the first two location of the Spread out museum has been open with a big Berber party day.

PROJECT PARTNERS:
Morocco experience & projects
Mountain propre www.mountainpropre.org
Summit foundation www.summit-foundation.org
Education For All Morocco www.efamorocco.org 
Kasbah du Toubkal www.kasbahdutoubkal.com
Esav Marrakech www.esavmarrakech.com
http://www.higheratlas.org/parallel-program/

STAFF INVOLVED:
Angelo Bellobono, designer, project leader, project manager
Aniko Boelher, project coordinator and curator
Alessandro Facente, co-curator
Beople, contributions Communication
Artists in residency, to be defined
Editors
Local artisans
Local ski instructors
Local population