Inspired by the idea of introducing innovative practice in the community, the moroccan designer Sara Ouhaddou, who was born in a Berber family, through the reinterpretation of the traditional "Bou -Charouite" weaving techniques, tried to channel the skills of the local weavers towards more contemporary codes, leading to the creation of two large rugs, introducing new motifs and techniques to the traditional weaving.[ read more ]
Although this is one of the most difficult regions to reach as well as one of the poorest in the country, the artist felt that the women of Ait Souka, the small village where she worked, strongly wanted to evolve both technically and commercially. As for the commercial development, inviting them to create products both respectful of the territory and more contemporary in the design, was a way to help them make their local products attractive and appealing to the taste of the international tourist.
The "Bou-Charouite" technique is synonymous with color, patchwork. The artist instead has encouraged the women to explore the potential of the white, a color that they never use as it is the absence of color, used only during the time of mourning.
For Sarah, this activity was an engaging journey of introspection into the depths of her identity, both as a Berber woman and designer.
One of the carpets produced is currently exhibited at the Voice Gallery in Marrakech, whereas the other piece will be showcased at the Centre d'art contemporain de la Valette, Toulon, southern France.
It is very important to spread their products, their knowledge, skills and innovation, as a proof that their work is valued and appreciated.